I got into SEO to answer one question.
Why do some businesses get found online, and others don't? Ten years later, that question has become SEO for Lawyers: a specialist SEO and AI-search agency for U.S. law firms, run by someone who executes, not just advises.
law-firm growth
From one question to a law-firm playbook.
SEO for Lawyers didn't start as a business plan. It started with curiosity, grew through years of hands-on work, and was shaped by what actually brings clients through a firm's door.
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2015The question
It started with curiosity, not a trend.
“Why do some businesses get found online, and others don’t?”
That question pulled me into SEO. I wasn't chasing what was trendy. I wanted to understand how search really decides who gets seen.
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10 yrsThe work
A decade of doing the work across industries.
I spent the next ten years answering that question for real businesses, including my time as a Local SEO Expert at Neil Patel Digital. Every industry taught me something new, and every lesson went into the playbook.
Law firmsHVAC networksE-commerceGamingBeauty -
ProofThe results
Results you can trace to real cases.
For one personal-injury firm, that playbook meant ranking #1 across more than 15 US cities and doubling inbound inquiries in six months, with CRM-validated cases behind the numbers.
#1rankings across 15+ US cities2×inbound inquiries in six months$40M+organic traffic value driven -
TodayAI search
Early to AI search.
I was optimizing for ChatGPT, Perplexity and Gemini before most people had a name for it. That work has earned 150+ featured AI citations and more than $10M in AI-search-attributed revenue. Along the way I've led a team of 17 and built automation workflows that save clients 30+ hours a week.
Most firms are still invisible where their next clients are looking. I don't just advise on fixing that. I do it.Why SEO for Lawyers exists
Hear it from me, in under two minutes.
A quick, personal introduction before we ever get on a call.
Principles behind every engagement
The tactics change with each market. These don't.
Revenue over vanity
Traffic charts are easy. I instrument every engagement so results trace back to real leads and cases, reported at the CRM level.
Execution, not decks
You're hiring someone who does the work: the audits, the schema, the content, the automation, not a strategy document you have to implement yourself.
Built for what's next
Search is splitting between engines and AI answers. I optimize for both, so your firm stays visible as buyer behaviour keeps shifting.
Let's talk about your firm
Tell me where you want to grow, and I'll come back with where the opportunity is.