Your next client is asking AI, not Google.
Answer engine optimization gets your firm cited inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, so when someone asks an AI to recommend a lawyer, your name is the one it returns.
Rankings don't equal AI answers.
How people search for an attorney has shifted from short keyword phrases toward full, natural-language questions typed or spoken into AI tools. Those tools don't just list links, they compose an answer and name a few sources. Being #1 on Google does not guarantee you're one of the sources they name.
Answer engine optimization is the deliberate work of becoming a source AI answers cite: clean entity structure, quotable facts, and the trust signals machines rely on when they decide whom to recommend.
Featured & cited mentions earned across LLM answer engines. Cross-vertical program, 12-month total.
How we win the citation
Atomic facts
One page becomes many clearly-stated, quotable facts an LLM can lift and attribute back to you.
Schema at scale
FAQPage, HowTo, DefinedTerm and QAPage markup that machines actually read.
Prompt audits
Regular sweeps of the top queries per vertical across all major LLMs.
Gap-closing
An automated workflow flags every citation gap the moment it opens.
From invisible to cited, in four moves
A repeatable sequence we run for every AEO engagement, tuned to your practice areas and the markets you serve.
Prompt research
We map the real questions prospects ask AI about your practice areas and locations, then baseline where you're cited today.
Content restructuring
Existing and new pages are rebuilt into atomic, retrievable facts with clean entity structure and answer-first formatting.
Schema & signals
We apply the structured data and trust signals answer engines lean on, so your expertise is machine-readable.
Monitor & close gaps
Ongoing prompt sweeps track your citation share across every engine, and automation flags gaps the moment they appear.
Trust decisions now start inside an AI answer
For a high-stakes, high-trust purchase like legal representation, being the name an AI recommends carries real weight.
You're named before you're clicked
An AI answer can recommend a firm before the prospect ever opens a website. If you're not cited, you're not in the consideration set.
Most agencies still can't do it
Traditional SEO tactics don't reliably earn AI citations. This is specialist work, and it's where firms that move early build a durable edge.
It compounds with your SEO
The entity structure and authority that earn citations also strengthen traditional rankings. One body of work, two channels of visibility.
AEO, answered plainly
The questions firms ask most when they first hear about AI search.
How is AEO different from traditional SEO?
Which AI platforms do you optimize for?
Can you guarantee my firm gets cited?
How do you know if it's working?
Does AEO replace my SEO work?
Ready to become the firm AI recommends?
We'll baseline where you're cited today and show you where the gaps are.