Services

Everything it takes to get your firm found and cited.

Five services, one connected playbook. We rank you on Google, own your local pack, get you cited inside the AI answer engines, and tie every lead back to the keyword, page or prompt that sourced it.

Book a strategy call Common questions
Service 01
Flagship

Law Firm SEO

The high-intent terms that actually drive cases, captured with a hub-and-spoke architecture, jurisdictional E-E-A-T, and intake-CRM conversion tracking so you see cases, not just clicks.

  • Practice-area × city architectureDedicated pages for "car accident lawyer [city]", "injury attorney near me" and the terms your prospects actually type and speak.
  • Attorney & case-result schemaStructured data that establishes experience, expertise, authority and trust for both search engines and AI answer engines.
  • Citation & directory campaignsConsistent presence across Avvo, Justia, FindLaw, Google and the sources LLMs pull from when they name a lawyer.
  • Cost-per-lead reportingEvery conversion mapped back to the page and keyword that sourced it, reported at the intake-CRM level.
Service 02
Differentiator

AEO / AI Search Optimization

Traditional rankings don't translate into AI answers. We restructure your content into atomic, retrievable facts with clean entity structure, so when someone asks an LLM to recommend a lawyer, your firm is the name it cites.

  • Atomic fact engineeringOne page becomes many clearly-stated, quotable facts an LLM can lift and attribute back to you.
  • Entity & schema structureFAQPage, QAPage, HowTo and DefinedTerm markup that machines read cleanly.
  • Prompt-gap monitoringRegular sweeps of your top queries across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
  • Citation-gap automationAn automated workflow flags every missed citation the moment a gap opens, so it gets closed fast.
Service 03
Local

Local SEO & Google Business Profile

The highest-ROI lever for a service firm, and a key input to AI-search citations. We rebuild your local presence so you own the map pack in every city you serve.

  • Google Business Profile rebuildsCategories, services, posts and media optimized for the local pack and Maps.
  • Review velocity systemsA repeatable process to earn steady, authentic reviews that build trust and rankings.
  • NAP & citation cleanupConsistent name, address and phone data across the directories that matter.
  • Entity disambiguationSchema that tells search and AI systems exactly who you are and where you practice.
Service 04
Foundation

Technical SEO

No content wins on a leaky foundation. We run a full technical audit and a focused remediation sprint so your site is fast, crawlable and fully indexed before we scale content.

  • 100-point technical auditA complete inventory of what's helping and what's holding your site back.
  • Core Web VitalsSpeed and stability work that improves both rankings and real user experience.
  • Schema coverageStructured data mapped across templates so every page type is machine-readable.
  • Crawl & index fixesInternal linking, crawl-budget and indexation cleanup so nothing valuable stays hidden.
Service 05
Content engine

Content & Automation

AI-assisted pipelines take a brief to a published, schema-rich page in under 48 hours, built for human readers and LLM retrieval at the same time, and reviewed by a person before anything ships.

  • Brief-to-publish pipelineResearch, draft, schema and internal links produced fast, then human-reviewed before publishing.
  • Dual-audience writingContent that reads well for prospects and stays retrievable for answer engines.
  • Internal linking at scaleAutomated, sensible linking that spreads authority across your hub-and-spoke structure.
  • Reporting workflowsAutomated tracking so you always know what's ranking, what's cited and what's converting.
How the work gets done

Four lanes. Any vertical. Repeatable.

Verticals differ and competitive density differs, but the operating lanes don't. Every engagement runs all four, in parallel, from day one.

Lane one

Technical foundation

A 100-point audit and a 30-day remediation sprint: Core Web Vitals, crawl budget, schema coverage, internal linking and mobile UX. No content wins on a leaky foundation.

Lane two

Local & entity layer

Google Business Profile, citation consistency, review velocity and entity disambiguation via schema: the highest-ROI lever for service firms and the key to AI-search citations.

Lane three

Content & AEO engine

AI-assisted pipelines that ship briefs, drafts, schema and internal links in under 48 hours, built for human readability and LLM retrievability at once.

Lane four

Automation & measurement

Automated workflows for citation tracking, prompt-gap monitoring and reporting, instrumented at GA4 and CRM level so revenue traces back to its source.

Questions

What firms ask before they start

Straight answers to the questions we hear most on a first strategy call.

How long does law firm SEO take to show results?
Timelines depend on your market, your competition and where your site starts. Technical and local fixes can move the needle within the first couple of months, while content and authority building compound over a longer horizon. We report progress continuously so you can see momentum before revenue fully catches up.
What is AEO and how is it different from SEO?
SEO earns rankings on search results pages. AEO — answer engine optimization — earns citations inside AI answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. The two overlap but aren't the same: an AI answer often names sources that don't hold the top organic spot, so we optimize deliberately for both.
Do you only work with law firms?
Law firms are our specialty, but the same four-lane playbook has driven results for HVAC networks, e-commerce brands, gaming and beauty. The lanes stay the same; we tune the execution to your market and intake goals.
Is the content written by AI?
We use AI-assisted pipelines to move quickly, but a person reviews every page before it publishes. The goal is content that genuinely answers your prospects' questions and reads as trustworthy, not filler produced to game a ranking.
How do you measure success?
We instrument at the GA4 and CRM level so conversions trace back to the keyword, page or AI prompt that sourced them. You see cases and cost-per-lead, not just traffic charts.

Ready to become the firm AI recommends?

Tell us about your practice and the markets you serve, and we'll come back with where the opportunity is.

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